We live in a world where data is abundant, but what do we do with all that information? In a rapidly changing environment, an eye for sociology and culture and a data-driven mind are essential to figuring out what works for a brand—and what doesn’t.
Nik Sharma is the CEO of Sharma Brands, a strategic-initiatives firm that works with a wide range of brands to help them grow and scale revenue across digital platforms. His work with hyper-growth brands like Hint Water, Pill Club, and JUDY has resulted in new strategies, milestones, and millions of dollars in additional revenue for those companies.
On this episode of the Perfectly Mentored Podcast, Nik and Jason jam on the truth about immediate returns, how to develop a better understanding of society for the purpose of your business, and the choice of whether or not to go into college.
- Who is Nik Sharma? [00:18]
- How did your entrepreneurial path get started? [01:16]
- How can someone become better at developing their understanding of culture? [02:46]
- Can you be a little bit more tactical about using data? [04:33]
- What’s your opinion on the need for immediate profitability? [06:46]
- How important is lifetime value when you strategize? [10:12]
- Isn’t it hard to be profitable right out of the gate? There has to be some sort of costs attributed. [12:08]
- What are some of the common myths that clients come to you with? [15:31]
- How important is the post-purchase service? [19:07]
- Is brand building something you prioritize for your clients? [21:10]
- What's your strategy when you talk with brands about dominating the market? [24:29]
- Is messaging usually the first thing that needs to be tweaked and that which makes the difference? [29:01]
- How do you measure your results if you leave after building the brand and launching it? [30:30]
- What is your opinion about going to college? [32:20]
- What are your thoughts about the privacy concerns going on right now especially between Apple and Facebook? [37:44]
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