EP73: Cole Gordon: Out-Selling Yourself (And Your Expectations)

Sales is one of those skill sets that gets preached about a lot – mostly by people who are only average at it. Want to be better than that? Bypass the tactics and get back to the fundamentals.

Cole Gordon owns a sales recruitment & training agency helping entrepreneurs delegate sales calls so they can scale their companies to multiple 7-figures. He has done over $5M in sales in the past 2 years (averaging 400k+ in yearly commissions) as a full-time sales rep selling to industries such as coaching, consulting, digital agencies, real estate, mortgage, financial services, insurance, and more.

On this episode of the Perfectly Mentored podcast, Cole and Jason jam on what it takes to ace your sales, including the pieces that need to line up (for you and for your prospect), how to structure your content, offers and even your own mind, and taking inspiration from others to develop your unique voice and sell the way only you can. Tune in to clear up all your sales struggles and gain the confidence you need.

Topics Covered:

• How did Cole Gordon become who he is today? [00:15]
• Can everybody be good at sales with enough work? [05:23]
• How can people become better at sales every day? [07:47]
• Is congruence an important part of making the sale? [11:29]
• What are your tips on proper lead generation? [13:46]
• Is there a difference between selling on- and offline? [15:23]
• What are the seven beliefs involved in closing a prospect? [17:20]
• If everything else lines up, how do you instill the willingness to buy? [19:46]
• What’s the formula for a solid organic content strategy? [20:41]
• Do you put a call to action on every post you make? [25:56]
• Tell us more about the framework for a successful free consult call? [27:09]
• How do you get into the best possible mindset for sales? [34:12]
• For someone operating in a saturated market, what’s your approach to competition? [37:38]
• What’s the best approach when price gets brought up? [42:06]
• Why Cole’s specific language will not work for you [44:48]
• What is contrast selling and how do you use it? [46:25]
• Who are the people who have inspired you the most? [49:50]
• How can we connect with you? [52:51]

Connect with Cole Gordon

• 7 Figure Selling Secrets on Facebook

Connect with Jason Portnoy

• jportnoy.com
• LinkedIn

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