EP59: Billy Gene Shaw: How to Stand Out and Get Noticed

When was the last time you looked at your social media feed, read the news or saw an ad and felt an overwhelming sense of clarity? There's a lot of smoke screening and distraction coming at us online. And if you can find a way to get away from the BS tactics and get to the point, your people will come running.

Billy Gene is the founder and CEO of top-ranked digital advertising agency Billy Gene Is Marketing Inc., through which he teaches entrepreneurs and marketers a skill set that is simply not taught in schools, period. Billy's ads have been seen over 300 million times and he has been featured in some of the leading publishing companies around the world such as Forbes, Entrepreneur.com, and The Huffington Post. As a leading marketing influencer, educator, and practitioner, Billy empowers the masses by sharing his proven success in turning “clicks into customers”… the most lucrative skillset in the world.

On this episode of Perfectly Mentored, Jason and Billy get into the realities of competing for your customers' attention in a noisy world, the biggest mistakes people make in sales, what being “entertaining” actually involves, and how to never stop learning (because no one actually achieves “overnight success”). Tune in for straight-up, undiluted insight from the best in the business.

Topics Covered:

• Ready to take some notes? [0:15]
• How does a person get famous? [2:00]
• Who is Billy Gene? [5:02]
• What can we expect from Billy Gene Offends the Internet? [6:36]
• How important is getting attention in marketing? [9:15]
• Why are some people afraid to ask for money? [11:28]
• What are the biggest mistakes you’ve seen in sales? [13:59]
• How does the sales process change online vs. in person? [16:26]
• Does trust factor into sales? ([19:30]
• What advice do you have for those with a new service to sell? [21:07]
• What’s the recipe for non-boring content? [24:10]
• How important is mindset? [26:55]
• What’s your strategy for dealing with haters? [29:45]
• How do you navigate the ego contest of the marketing world? [34:26]
• How has the shark tank effect changed how we view entrepreneurship? [37:52]
• Why is the 30-day challenge so important to you? [42:00]
• What do I need to make my first video ad? [44:23]
• When you started out, what was your approach to client outreach? [47:42]
• What are your tactics for building value? [48:27]
• Without an in-house marketing team, how do we take advantage of your services? [49:06]
• Is time more important than money? [50:37]
• Can you recap the video ad recipe? [51:40]
• What would you tell every entrepreneur, right now? [52:18]
• How can we reach you? [53:50]

Connect with Billy Gene Shaw:

• Billy Gene Is Marketing Offends the Internet

Connect with Jason Portnoy

• jportnoy.com
• LinkedIn

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