EP52: Chandler Welling: Content and Creative That Converts

Summary:

Chandler Welling is the CEO and Founder of Welling Media, a full-service social management and marketing agency that works with 7+ figure global brands to help drive revenue. He’s passionate about creating powerful content and video production, which brings his marketing business to greater heights. Chandler has also successfully grown his ecom creative agency that has grown 450% year over year, three years in a row.

In this episode, Chandler discusses the importance of creatives, knowing the psychology of marketing, and the power of content in the game of digital marketing.

Show Notes:

• How did Chandler Welling start his career? [1:09]
• The biggest success in growing the company? [4:12]
• People are not paying attention to creative [6:39]
• The psychology of marketing [10:47]
• The balance in creating powerful content [13:28]
• A brand is a personality [13:57]
• Marketing is the first, product is secondary [15:01]
• Getting the sale out vs building the brand [16:40]
• What are some brands doing wrong? [30:32]
• What do growing brands have in common? [32:32]
• Where do people need to start? [36:39]
• Bigger brands have bigger restraints [39:43]
• Marketing skills will never make you out of work [47:27]
• Who are the most on-point brands? [49:02]