EP47: Mike Yan: How Messenger Marketing Will Change Your Business

Overall, 60% of commerce is now mobile commerce; where the US is at 45% having iMessage as the number one messaging app in the mobile platform. While SMS is highly regulated, mobile is already dominating desktop. ManyChat has the potential to be as big as the top of its own kind.

Mike Yan is the Co-Founder/CEO of ManyChat – the number one leading chatbot platform on Facebook messenger. He is an expert on how to use chat marketing in growing and scaling your business, and harness technology through conquering the digital world.

In this episode, he will discuss how the features of ManyChat can positively impact your business and be able to maximize leads generation through chat bot automation.

Show Notes:

• Mike’s personal background [1:24]
  
• ManyChat features [1:40]
  
• ManyChat on SMS Integration [2:35]
  
• ManyChat for the Non-Techies [3:16]
  
• Marketing on mobile [6:54]
  
• Messaging users vs social media users [7:26]
  
• Connecting with customers [9:10]
  
• Automation, Live Chat and Broadcasting [9:57]
  
• ManyChat: SMS Marketing [13:43]
  
• Automation + Human Connection [20:25]
  
• Best strategies for using bots [34:50]
  
• How ManyChat works for local businesses [41:26]
  
• Three tips to dominate using ManyChat [48:25]
  
• Mike's rabbit hole to success [53:30]