EP38: Ron Lynch: The $4 Billion Dollar DTC Man

$4 billion dollars in direct response revenue. You read that right. $4 Billion, with a “B”. That is how much Ron Lynch has achieved in DTC sales during his career and has truly earned the title of “The Marketing Mercenary”.  Starting out as a humble grocery clerk, Ron found his way onto a movie set one day while in college. After obtaining his SAG card, he acted a little in the films but focused mainly on learning how the production process goes.

Working with the stars of the time, one of which was Jeff Bridges, Ron couldn't help but ask him how he could get in Bridges' shoes. The advice he received: “Write. If you can write, you can make movies.” In other words, even though Ron hated writing, the lesson was to do the work first. So, he wrote. In quick time, he wrote two movies as he returned to work as a grocery clerk. In an interesting coincidence, one of the customers who came through his checkout line was the key to getting those two movies in front of people who could help him advance in the movie industry.

But, it wasn't solely the act of writing screenplays in his free time that gained Ron his notoriety. His time spent working his way up the ladder in the grocery store taught him valuable lessons in running a business and marketing. By combining the two professions, it taught him valuable key lessons that he has applied in groundbreaking ways to marketing which he shares with us today.