EP220: Maxwell Finn: Mastering the Art of Attention-Grabbing Advertising in the Digital Age

Marketers and brand owners should not fear new technologies such as AI, but rather view them as opportunities to improve their businesses. They should also be aware of potential threats that new technologies may pose and take steps to minimize the damage.

In this episode of Perfectly Mentored, Maxwell Finn, an entrepreneur who has been involved in starting and growing multiple businesses, shares his journey with Jason. He talks about his experiences with a failed tech startup, starting an apparel brand called Startup Drugs, and eventually starting an agency, Quantum Media, with a partner. Throughout his journey, he learned how to run successful Facebook advertising campaigns and worked with companies of all sizes.

Topics Covered  

• Entrepreneurial journey: failures to success.[00:00] 
•  Diversify marketing platforms.[04:23]
•  Don't get too comfortable.[11:15]
•  Diversify strategically, not emotionally.[15:21]
• TikTok ban unlikely, focus on marketing.[17:50] 
• Create native content for TikTok.[23:15] 
• Invest in compelling ad hooks.[28:14] 
• Using organic social is free.[32:30] 
•  Importance of due diligence.[37:05]
• Honesty is key in deals.[41:07] 
• Rethink agency compensation structure.[48:32] 
• Ask about client's inventory capacity.[49:37] 
• Constantly push boundaries, embrace change.[55:44] 
• Maxwell Finn: Reach out and learn.[58:30] 

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