EP196: Ron Lynch: Billion Dollar Advertising Secrets

In his second appearance on the Perfectly Mentored Podcast, Ron Lynch puts his marketing expertise on full display once again, to the delight of Jason Portnoy and all our lucky listeners. We encourage you to tune in and take your marketing knowledge to new heights!

Topics Covered:

• On the transition of marketers from ten years ago to now [5:59]
• On clients taking some responsibility when they get burned [13:59]
• How business owners differentiate themselves from their competitors? [23:17]
• On business owners overcomplicating things  [26:51] 
• Targeting vs. Messaging  [29:17]
• The biggest “money mindset mistake” that people are making [38:02] 
• The difference between being wealthy and being rich [40:00]
• How to attract more money? [44:25]

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