EP176: Justin Brooke: How to Dominate Paid Media and Crush Your Competition

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Online marketing is a complex landscape with various layers to familiarize yourself with. And, yes, it’s not going to be easy. But if you want to grow your business and keep up with your competitors, then this is something you’ll have to figure out soon. Fortunately, you won’t have to do it alone because Justin Brooke is here to guide you through the process! 

In his highly-anticipated return to the Perfectly Mentored podcast, Justin Brooke and Jason share valuable online marketing tips and insightful career advice for all our lucky listeners. You won’t want to miss this!

Topics Covered  

  • How has the online marketing landscape changed over the last couple of years? [1:36]
  • In your eyes, what’s going on around ‘attribution’? [5:32]
  • How much do you see people complaining about things that are out of their control compared to those doing something? [10:00]
  • How would you tell clients to hold agencies accountable? [14:01]
  • Since advertising costs are rising, what are your top 3 or 5 tips for lowering them? [16:46]
  • What’s not going to change? [21:46] 
  • What are you very bullish on right now? [25:30]
  • How are you retargeting or tracking people on third-party websites like Medium, Youtube, or Facebook? [31:04]
  • What do you think the future holds for online marketing, at least in the next few months? [31:51] 
  • What makes you have ‘sticking power’ compared to other people who seem ‘scammy’? What are they doing differently from you? [33:39]
  • What’s your advice for business owners navigating the next 6 to 12 months and for media buyers just entering this space? [41:15] 
  • Facebook ads are dead. Myth or fact? [43:19]
  • You must diversify on all channels. Myth or fact? [43:52]
  • Content is king. Myth or fact? [44:29]
  • The most important part of marketing is copywriting. Myth or fact? [44:37]
  • Organic is dead. Myth or fact? [45:34]
  • You cannot build a business without paid advertising. Myth or fact? [45:45]
  • SEO is a good investment for a business. Myth or fact? [47:09]

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