EP16: Rutger Thole: The Importance of “Messenger” Marketing

Rutger Thole, aka The Botfather” has been an advocate for messenger bots since they were first introduced. Seeing the impact it will have (and has) on marketing, he built a following (his active Facebook group called Bots and Beer) teaching people how to increase sales, leads and awareness using Messenger as a means of communication.NOTE: I apologize for the audio on this, it was a call between Rutger and myself that was recorded and made into this podcast.