“It’s one of the best (interviews) I’ve ever done”– Gary Vaynerchuk

“It’s one of the best (interviews) I’ve ever done” – Gary Vaynerchuk

​​EP143: Jeff Minnichbach: Creatives Matter

The COVID-19 pandemic has forced the world to undergo a digital metamorphosis. With most business operations today happening online, your social media marketing efforts are now a necessity for growing and expanding your business. And on social media, where aesthetics and user experience reign, your creatives could very well make or break your marketing.

While creatives may seem like something intuitive, you’d be surprised how much strategy and business savvy are needed to succeed in this field—and Jeff Minnichbach has all that in spades. Jeff’s graphic design company, No Limit Creatives, helps clients maintain an attractive online presence. They specialize in producing high-quality graphics and videos to boost the marketing efforts of small businesses, content managers, agencies, e-comm brands, and online services. He built NLC into an extremely profitable remote business with unlimited potential—and they only grew during the pandemic.

In this episode of the Perfectly Mentored Podcast, Jason Portnoy welcomes Jeff Minnichbach to the show to pick his brain about everything from running and scaling a remote business to choosing the right types of creatives and more!

Topics Covered:

  • Were you always an entrepreneur? [1:12]
  • What were you doing before No Limit Creatives? [1:50]  
  • How did you come up with the idea for No Limit Creatives? [2:52] 
  • How did subscription services play out in terms of dealing with your other clients? [4:00]
  • What were some of your biggest lessons while scaling NLC? [5:03]
  • What’s your advice to entrepreneurs who feel lots of pressure in terms of losing customers to their competitors? [7:18]
  • How do you keep your current clients happy while being able to scale? [9:37] 
  • How do you stay as lean as possible? [11:29]
  • When COVID hit, how big of an advantage did being a remote business give you? [13:05]
  • What are some of the biggest struggles of running a remote business? [14:24]
  • How do you maintain a business culture in a remote environment? [16:06]
  • Is there a difference between organic and paid ads in terms of creatives? [16:58]
  • How do you stay on top of trends? [19:25]
  • What type of creative should e-commerce brands use? [21:18] 
  • What about non-e-comm businesses? [22:35]
  • What’s your advice for entrepreneurs who don’t know where to begin? [24:20]
  • Do graphic designers blame you for losing their jobs? [27:16]
  • When you hire overseas, sometimes there is a language barrier. How do you deal with that? [28:26]
  • What’s your workday like? [31:08]
  • What’s your advice to entrepreneurs about putting out everything on social media? [32:42]
  • What’s next for NLC? [33:30]
  • What are the top dos and don’ts for creatives? [34:16]

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