Rebecca Minkoff is a globally recognized fashion designer. After 9/11 in 2001, she launched the I Love NY t-shirt collection and became an overnight global sensation. Today, Rebecca owns a global brand with a wide range of apparel, handbags, and many other signature pieces to her name. She also founded the Female Founder Collective, a…

These days, you need to know how to use the internet to maximize your brand’s reach. Modern digital methods are definitely the most effective, but traditional forms of media, like publications, are still very valuable options—if you know how to pull them off.  Kimanzi Constable is the author of four books and he’s been published…

An effective content strategy is all about creating engaging and dynamic content. Videos have always been an attention-grabbing medium but it can be intimidating for some people to stand in front of a rolling camera. For a world that’s gone virtual where almost everyone has a livestream, how will you keep up? Molly Mahoney is…

What makes an ad great? You want it to be attention-grabbing, unskippable, and able to drive a sale. These three intersect to produce quality content that entertains the viewer and goes viral in the process. With consumers gaining more control over what gets advertised to them, the future of marketing may depend on the virality…

People don’t remember facts, they remember stories. That’s the key to good marketing, you just have to tell engaging, captivating stories. You have to resonate with people because people remember things that affect them emotionally. So even if you’re selling the most innovative product on the market, you’ll still need to market it with a…

Tim Storey is an acclaimed author, speaker, and life coach helping people create the future they desire. He has inspired people from all walks of life using seasoned foundational principles and humor to help them overcome the obstacles that are holding them back. Tim has authored multiple books, with the most recent one, The Miracle…

We live in a world where the idea of success is being dictated to us by social media. In a post-truth world where society is so susceptible to being lied to, this begs the question: “how do we really measure success?”  The Real-life Wizard of Oz, Steve Sims, is a sought-after coach and speaker who…

Anthony Morrison is a brilliant Internet marketer who has made millions online by teaching other people how to make millions online. Everything he’s taught, he’s actually done before. Anthony devised a one-man business operation while attending college full-time. The success of that venture saved his family’s fortunes and from there, he proceeded to devise a…

Jon Benson is a best-selling author, Neuro-Linguistic Programming practitioner, copywriter, and creator of the Video Sales Letter or VSL. Jon also created NowVSL, the world’s first software-driven VSL copywriting system, and Copy Pro, which is doing for email what NowVSL has done for the Video Sales Letter. On this episode of the Perfectly Mentored Podcast,…

Social media is currently the most effective way to establish a presence online. Building a strong brand, having solid connections, and knowing what content to post and when to post it will help you create and eventually sustain your business’ online presence. If you’re interested in learning how to do all this, all you have…